§ Field Notes

From the bench.

Notes on building websites, automations, and systems that earn their keep — written for the small service businesses we build them for.

5 signs your website is quietly losing you leads

Your site can look perfectly fine and still leak business every single day. Here are the five we catch most often — and what to do about each.

Page builders feel faster on day one. Here's why hand-built code wins by month three — in speed, in flexibility, and in what it costs you over time.